Architectural Art.... And Advertising?

Just a quick post, as I was discussing the idea of "architectural projection" this morning and its considerations in Art, Advertising, Technology, and the public space.

This is an amazing example of what these types of projections are all about. Spend some time on Vimeo looking around at others... What do you think? Where is this headed? And how come we don't see more of this in the US (projections are a common public art performance around Europe)?

555 KUBIK_ extended version from urbanscreen on Vimeo.

Telenoika Audiovisual Mapping @ Kernel Festival, Desio, 1 & 2 july / 2011 from Telenoika on Vimeo.